The business, with a history dating back to 2010 and registration in the US from 2014, makes money from US and Canadian boarding schools, colleges and universities purchasing 3 to 12-month digital marketing packages generally ranging from $3k – $22k. The schools in turn receive qualified leads of Latin American students planning to study in the US/Canada.
By purchasing the online platform, the buyer essentially overtakes 4 companies and 4 active domains in one: There are two revenue streams from universities, colleges and boarding schools (private boarding schools is turning into a really strong market for this business). The schools pay to be part of the student matchmaking software and/or they can be featured in one of the traditional guides that are offered for free to students & parents. It’s about 50/50 when its comes to what schools prefer, as one or both. The new owner can keep both, however, the matchmaker is less labor intensive for the staff, but both are highly profitable.