To be successful as a business, you must do well online. People will look up your website, blog, social media presence and any other information they can find about you before they do business with you. And if they happen to find something they don’t like, then you’ve lost them forever.
Because of this, it’s essential you do all you can to manage your online reputation. The best way to do this is to simply treat people well. Work hard to please them and respond to them when there’s an issue. However, as we all know, no one is perfect. You will make mistakes, and if you happen to do so with the wrong person, it can do real damage to your company’s reputation.
Sometimes, though, it’s not anything you did. There are people out there who will complain about anything, and who will spew negativity at any chance they get. And even if what they are saying isn’t true, it doesn’t really matter. People will believe what they read or see, and the impact can be devastating.
When something does get out that can damage your online reputation, there are some things you can do on your own, which we will go over later. But sometimes, the best option is to bring in some professional help.
There are online reputation management companies out there who will work to help you fix any issues that appear online. But there are lots to choose from, making it difficult to know which one is the best for you. To help you, we’ve done a comprehensive review of the different companies out there and come up with a list of the top three.
Overall, we consider NetReputation to be the best. Their dedicated focus, attention to detail and personalized manner of doing business puts them way ahead of the competition. If you’re looking for the best company to fix your online reputation, then give them a call. Or, read on to learn why we like them so much and who else made the list.
Some DIY options
Before calling a reputation management agency, you may want to consider trying a few things on your own. It’ll be cheaper and it will save you some time. There’s a chance the issue isn’t as big of a deal as you think it is, so give these methods a shot before calling in some professional help.
If the negativity surrounding your company comes from reviews or comments, one of the best things you can do is to respond. Most review platforms will let you make an account so that you can address any issues as they come up.
Doing this may not sway the reviewer’s opinion of you, but it will have a big impact on future viewers. If they see that someone’s complaint was acknowledged and addressed, they’re much more likely to look past your error and proceed to do business with you. If you have a lot of these negative comments, though, then you may want to bring in some help.
Issue an apology
We all make mistakes. And when we do, the best thing we can do is say we’re sorry. If a lot of the bad press you’re getting is coming from a mistake you made, then consider issuing a statement apologizing for the mistake and outlining how you’re going to address it. Post this to your blog and consider reaching out to your network to see if anyone else will too.
The goal here is to have this piece outrank any negative pieces so that you can control the message. But remember to issue the apology through the same medium people found out about your mistake. If it’s a YouTube thing, keep it on YouTube. Posting about it elsewhere could simply expose more people than necessary to your misstep.
If there are lots of search results about whatever you did wrong, though, then you may need some professionals to help you change the way search engines present you to users.
Promotions and discounts
Nothing can get you back into people’s good graces like free stuff. Of course, it’s not worth it to throw stuff at people just because you made a mistake. Going overboard could cost you a fortune, and it may set a bad precedent with people—they complain, and you give them free stuff.
However, some targeted promotions can really go a long way. Say, for example, you messed up with some orders, or you didn’t respond to people’s comments right away. You can reach out to these people with a personalized message and some unique offers, such as a discount. This way people will feel as though they matter to you, and this can be enough to get them to change whatever it is they’ve written or said about you that negatively affects your company.
Best Companies for Fixing Your Online Reputation
These DIY solutions can work, but they take time. And if the problem is bigger than just a few disgruntled customers, then you’re going to need to bring in some professional help. To save you the time and energy of looking for the best company to fix your reputation, we’ve scoured the market and found the top three options. Here’s a brief look at the three agencies we consider to be the best.
NetReputation stands out as the best company to fix your online reputation because of their incredible commitment to presenting you in the best light. They understand how damaging a negative search result can be, so when they find one, they’ll put all of their energy into getting it removed. This might involve flooding search pages with positive content, responding to people who have left comments, or even reaching out to site owners to get them to take down undesired content.
And what’s really nice about working with NetReputation is the personal touch they provide. It’s a small business, but they have the resources of a large firm. You’ll always work with the same contact person, and they will be in constant communication so that you can be up-to-date with everything that’s happening with your online reputation.
In general, if you’re looking to work with a highly effective and highly professional online reputation management company, then give the folks at NetReputation a call today.
If you’re looking to take a different approach to fix your online reputation, then you may want to consider working with Reputation X. What sets them apart is that they’re not as concerned with removing negative publicity. Instead, their focus is on flooding positive content onto the scene so that it will outweigh the negative.
The advantage to this is that you get to not only overcome the negativity surrounding your brand, but you also get to send out lots of content that promotes your brand. It is really quite an effective strategy, and the folks at Reputation X do it better than anyone.
However, there are some downsides to this approach. First, it takes longer and is a bit more comprehensive, which means it’s a more expensive service. And second, it never really removes the negative content, so there is a risk that it comes back.
Nevertheless, Reputation X is one of the best at what they do. You won’t regret working with them.
The reason reputation management is so difficult is that you need to be diligent. You need to monitor what people are saying about you, and you need to respond to issues as soon as they arise. Recover Reputation is great at this because they have a small team. When you work with them, you can be sure to have their undivided attention.
Their approach to reputation repair is similar to others, but because they’re a boutique firm, they can offer you a level of personal service you won’t get from many other firms. And because they also offer a range of other brand building and management services, they will be able to help you extend your campaign beyond just reputation repair, helping you enhance overall brand recognition and reach.
Recover Reputation is a great option if you’re looking for some help with online reputation repair.
Start fixing your reputation today
If you’re not satisfied with your online reputation, then start addressing it today. The longer you wait, the more damage your business will incur. If the problem is small, start with some of the DIY options discussed here. But when things start to get out of hand, know there are plenty of professional agencies out there that can help you. We consider NetReputation to be the best, so give them a call and start fixing your reputation today.