App marketing and distribution is getting harder and harder with more apps entering the app
store everyay. That is why you need the assistance of a qualified digital marketing agency that
focuses on apps. This is a taller order than you may think. There are literally thousands of digital
marketing firms out there that could be the right fit with their own, unique app marketing
solution; so, which one do you choose?
To help you make sense of all the options, here are the five best app marketing agencies. We’re
including a bit about their specializations and some key facts about them that are worth
considering. Use this list to make the most informed decision about which app marketing
agency you decide to work with.
#1: Voy Media – When Returns Are Your #1 Priority
Voy Media’s full-spectrum mobile app marketing services provider focuses on direct response and customer acquisition strategies that hit your target market from multiple angles. Having worked with clients like Casper and many Shark Tank companies, Voy Media has the pedigree and proven history you want to see in a highly successful app marketing partner.
One of the secrets to the success of Voy Media is their broad stable of technology partners. They include digital marketing behemoths like Klaviyo, Branch and App Annie. By leveraging the best of what these partners offer in terms of consumer reach, Voy Media packs a real punch for its clients!
What sets them apart from the rest? Using artificial intelligence, data science, a/b testing & predictive analytics, data drives each and every decision. You’ll see where every dollar goes and how hard it’s working. Voy’s founder has extensive backgrounds in tech, living in Silicon Valley and working for tech companies such as Google, Salesforce, Intuit and even founding startups of their own. They know the growing pains of a startup and have the tech solution for rapid growth.
From Kevin Urrutia, Voy Media’s Founder, “There’s an ocean of data out there. We’re here to break that all down into actionable steps that will impact your bottom line and transform your business”
#2: Yodel Mobile
If you’re looking for an app marketing agency that has been around the block, check out Yodel
Mobile. They’ve been in business since 2007, giving them over a decade of experience in this
space. One of Yodel Mobile’s claims to fame is their distinguished client list, which includes big
names like The Economist Group and NBC Universal. Choose Yodel Mobile if you need a truly
global app marketing solution with some experience-backed guidance to drive it.
We like Yodel Mobel because they have the perfect mix of experience and a track record of
success projects with bigger clients. We especially recommend them for those looking for more
of an app marketing consultant than a transactional, coin-operated app marketer. This is
because of Yodel Mobile’s solutions-based approach to broadening app adoption and user
In the world of digital marketing, Fetch picks up where other app marketing agencies leave off.
Fetch is a subsidiary of the Densu Aegis Network, a collective of dozens of specialized digital
services provides located throughout the globe. They have offices in London, Los Angeles,
Berlin, San Francisco, Hong Kong, Manchester, and New York, giving them plenty of
geographically varied resources to achieve international success for your app.
Touting big-name clients like Match.com and Trivago, Edge360 is an app marketing
powerhouse. They’re able to leverage strategic relationships with over 1,200 media partners
located in over 100 countries, doing all of this from their headquarters in London. Consider
Edge360 if you have a fairly robust adspend and you need app marketing services in more than
just a few countries.
#5: AdAction Interactive
AdAction is unique because this app marketer provides 100% customized, target-marketed,
performance-based solutions. Their media buying support is totally in-house, too, a feature
which makes them easier to deal with on bigger, more complex app marketing projects. Some
of their clients include Uber, HBO Now, and Amazon. AdAction might be right for you if you
don’t think a boilerplate or ‘cookie cutter’ app marketing solution is for you, and you want
something more tailored to your business goals.
So, Which App Marketer Is for You?
This list represents only a fraction of the available digital marketing agencies that are out there.
The reason that these five made the cut is because they all have met at least four specific
– They’ve all been in business for at least four years
– They all have global app marketing capabilities
– They all specialize in targeting mobile customers
– They all have proven expertise in working with larger clients
When you sit down to make your decision about which mobile app marketing firm to contract
with, remember that some of these companies may have adspend minimums. So, don’t be
surprised if you contact Fetch and they end up telling you that you need at least $10,000/month
in adspend in order to work with them. These minimums are in place because it keeps the client
serious about working together, and it often results in more successful app marketing
campaigns on the whole.
As a last precaution about choosing an app marketer to work with, remember that nothing is set
in stone unless contracts are signed. It’s advisable to give any new app marketing partner a trial
period to ‘prove themselves’ before you decide to contract with them for the long-term.
Now that you’re armed with the information you need to choose the right app marketing services
provider, go forth and make a name for your app!