Instagram has catapulted to being one of the most widely-used social media networks. Some 700 million people use Instagram, over half of which access the network every single day.
And, what has also come as a bit of a surprise, is that Instagram has proven remarkably useful for companies to engage with their audiences. Engagement rates on Instagram are actually much higher than they are on Facebook, and this has made the platform very attractive for businesses to try and interact with current and potential customers, as well as to try and build a brand.
There are lots of different Instagram agencies out there, but the best one we’ve found is far and away Mutesix for larger budgets (over $20k adspend monthly) and VoyMedia for smaller budgets (under $20k adspend monthly) .
Below you can read more about Mutesix as well as the other agencies that have made it onto our list of best Instagram advertising agencies.
#1—Mutesix – Our #1 Pick – For Budgets over $20k a Monthly
Mutesix is one of the best social media marketing and advertising agencies out there. They understand each platform and what it is best designed for, and then they tailor a campaign specifically to your needs so that you can get the results you are looking for.
This is why they make it to the top of the list of best Instagram agencies. If you work with them to improve your Instagram performance, they will focus on this, but they will also bring in their wide-ranging expertise to complement this focus and make it perform better. Imagine email marketing, content marketing, Facebook, LinkedIn and whatever other platform is relevant to you all working together to drive conversions on Instagram. Not bad, right?
We also like Mutesix because of their no-nonsense approach. They measure success in conversions and sales. While you can work with them to help improve brand awareness and ad recall, they won’t consider their work successful unless your numbers improve. It makes it easier to judge if you’re getting your money’s worth when things are measured this way.
And you can be sure you will be getting what you pay for. Mutesix has been featured in 12 different Facebook case studies, more than any other agency, demonstrating how much further ahead they are than the competition in making this stuff work.
Lastly, Mutesix offers you a mixture of big agency resources and small agency service. You can get in touch with them 24/7, but when you work with them you will have a specific contact point who is dedicated to your campaign. It’s a best of both worlds experience that makes for a more successful and rewarding work relationship.
If you’re looking for an experienced, proven and friendly agency to help deliver results on Instagram, consider giving Mutesix a call to see how they can help your business succeed.
#2—Voy Media – Our #1 Pick for Smaller Budgets
Voy Media understands how important it is to align the right message with the right audience. But what if you have multiple audiences? Or if you aren’t sure that what you are saying is resonating with your audience? No worries. Even after they find you the perfect listeners, Voy Media will match them with only the stories they’ll appreciate. They zoom in only on the people who appreciate and need what your business stands for and remove any irrelevant audiences. All that’s left are your customers, ambassadors, and brand champions that resonate with your company’s product or service.
Voy Media also offers audience research consultation and is awesome at pinpointing where your sales funnel can be optimized. Before you know it, sales and conversions will push your business to scale even higher.
#3—True North Social
There are two main ways of marketing on Instagram: running advertisements and influencer marketing. Each one has a specific purpose. For example, advertisements are usually more geared towards conversions, while enlisting the help of influences is usually design to boost brand engagement.
If you’re looking for a campaign that has a heavy focus on ads, True North Social might be the agency for you. They will create any type of Instagram content you want, whether it be photo, video, carousel or stories, and all of these will be designed to increase conversions and boost sales.
If you take a look at some of their work, you can see that they are good at what they do. Advertisements are aesthetically pleasing and also powerful. Should you be in the market for an Instagram agency focused on advertisements, think about giving True North Social a shot.
For the other type of Instagram marketing, influencer marketing, Viral Nation is really a great choice. They work on both ends of the influencer world by helping to connect clients with an already existing (and enormous) pool of influencers. By working with Viral Nation, you can get your brand in front of tons of relevant audience members through the endorsement of a key influencer in your niche.
Viral Nation has a pretty impressive roster of clients, having worked with GoPro, Disney, CocaCola and McDonalds, to name a few. However, having said that, working with Viral Nation does have that “big agency” feel. If you’re a smaller brand, you may find this to not be ideal. It’ll depend on what you are looking for, but it’s something to keep in mind.
#5—Mobile Media Lab
Since Instagram is such a big platform, it’s nice to see that there are agencies that dedicate themselves entirely to it. Mobile Media Lab is one of the few that does, and this makes them a very attractive option for those looking to leverage Instagram into more sales.
They also rely heavily on influencers, but something they do differently is that they work to tailor the group of influencers specifically to your needs. So, say that you are going after a specific age group, the folks at Mobile Media Lab will set you up with key influencers for that age group so that your content will have maximum impact.
This isn’t the agency for you if you are looking to try and cast a wide net, but if you are instead hoping to make use of the power of Instagram, the razor-sharp focus provided by Mobile Media Lab is a nice way to do this
FAQ – Choosing Instagram Advertising Company
How much does an Instagram Advertising agency cost ? – Generally there are 3 ways that an Instragram advertising company will charge you. Firstly there is a fixed fee per month. Secondly there is a percentage of Adspend. Thirdly is a combination of both.