Email was one of the first services that really made the internet popular. The ability to communicate instantly with people from all over the globe was incredibly attractive to early internet users. But because it was one of the first, many people thought it would eventually fade away, losing out to some new technology that people would find more interesting.
But the idea the email is going away is mere fantasy. Email use is growing each year, and this trend is expected to continue. However, what has changed is the way people use email. While many still use it to interact with friends and family, this function has been largely replaced by other services, such as Facebook and WhatsApp.
So instead, email has become a place for people to share content and to interact with companies and other organizations they consider relevant to their lives. Since you need to actively give someone your email address for them to be able to send you something, your inbox is uniquely your own.
This is why email marketing is so important. It’s a chance for brands to intimately connect with people who have shown a genuine interest in engaging. Signing up for an email list represents a level of trust on the part of individuals that they think this company will add value to their life. Leveraging this opportunity can mean huge increases in engagement and, most importantly, revenue.
The best way to make this happen is to hire an email marketing agency. These businesses specialize in this type of engagement, and they can do things you likely won’t be able to do on your own. However, there are countless agencies out there, and it’s hard to know which ones can follow through on the promises they make.
To make sure you are getting the most bang for your buck when choosing an email marketing agency, we’ve put together a list of the five best. Overall, we consider Mutesix to be the best email marketing agency. Their unique approach of using other channels to generate leads and then email to cultivate relationships is unique in the industry and highly effective.
Read on to learn more about Mutesix as well as the other agencies that have made it onto our list.
#1 – Mutesix – Our #1 Overall Pick
Mutesix stands apart from the competition because of the way they approach email marketing. Sure, they consider it to be an excellent way of generating revenue, but they don’t consider email as a way of simply making money. Instead, they see it as a way to build relationships with people.
This is incredibly valuable because it makes it more likely you will be able to generate loyal customers, something every company wants
The way Mutesix does this is by using other channels of communication to attract people to your company, such as Facebook and AdWords. Then, they use highly-targeted, beautifully designed and well-timed email messaging to convert these surface-level users into customers, and to convert these customers into loyalists.
Furthermore, Mutesix integrates automation into their methods so that you can easily scale up your operation. Drip campaigns, holiday promos and individualized offers can be easily sent no matter how large your list grows, and with Mutesix you can expect it to expand quite a bit.
Most other agencies that work with email marketing use it as a supplement to a whole host of other strategies. While this is good practice, it doesn’t do enough to leverage what email has to offer. Mutesix puts email front and center and uses it as a way to foster engagement and boost revenue. They will work with you to take advantage of other channels as well, but their track record with email marketing cannot be ignored. It will transform your business.
One incredibly important thing to remember when working with digital marketing is that content is not alone. Content may be king, as the saying goes, but if it is not accompanied with quality design, then you are missing out on a big portion of what makes digital marketing successful.
This is something that maxaudience does very well. By emphasizing design, they create messaging that is not only engaging, but also visually appealing. Their specialty is in brand management and advertising, but they make significant use of email marketing as well. But it is not their sole focus. With maxaudience, you are going to get a more holistic approach, and while this is certainly effective, it doesn’t offer you the razor-sharp focus on leveraging email that you get from other agencies.
Still, if you are interested in using a variety of different methods to boost brand awareness and engagement, maxaudience is a great choice.
One of the ways you can tell if an agency is good at what it does is to see how it is performing as a business. NEWMEDIA, based in Denver, Co. is growing exponentially; they doubled their staff last year. And there’s a reason for this: they’re good at what they do.
NEWMEDIA’s main focus is on brand building, but they are also focused on customer acquisition and lead generation. But because they are a full-service agency and email marketing is one part of a larger scheme, this channel will be largely dedicated to your brand. This is great focus, and by making use of other channels they pay attention to sales, but email can do a lot more, and there are other agencies that seem to understand this a bit better.
Nonetheless, NEWMEDIA will deliver results and help you expand your presence in the marketplace.
Subtext is another agency that places a lot of emphasis on design as well as content. As you can tell from their name, this agency understands there is more to the messages you send than just the words you use—how you say something is just as important as what you say. Because of this, one could easily say that Subtext is concerned with “aesthetically pleasing marketing.” It’s a somewhat unique approach that is actually working quite well for them.
Despite being a full-service digital marketing agency that makes use of a variety of different channels, their focus on relationship building means that email marketing takes center stage. They work with you to create a quality campaign that will allow you to connect with users and customers in a way that will encourage them to remain loyal to you.
If email marketing is your focus, and you are interested in doing it in a way that emphasizes design, Subtext is an agency that can help you achieve this.
Automation has been slowly creeping into the world of marketing, but since this is still a field where people are still the star of the show, it’s been unclear how it will impact the way businesses engage with their audiences. Some people use automation to generate content, especially for social media, but this runs of the risk of coming of too dry or unoriginal.
CIENCE Technologies is an agency that seems to have found a good balance. They use automation for some things, such as finding leads and recognizing trends, but then they rely on people to craft messages and to develop strategy. This is a nice balance, and it is something that makes them rather unique compared to other agencies.
If you are struggling to find new markets to target, or if you’ve seen some stagnation in new leads, hiring CIENCE Technologies could be a good move, as they can help you sift through the noise and find opportunities you are missing. Soon this use of automation will likely be more commonplace, but until that happens, CIENCE Technologies is ahead of the curve and could be the best option for you to turn around your business.
There are so many different email marketing agencies out there that it can be easy to get overwhelmed. Everyone promises to transform your business, but you can never be sure they will deliver when it’s most important. We’ve looked at many of these agencies and researched them to be able to find the best.
Overall, Mutesix offers the best combination of services and strategy to be able to make your email marketing campaign a successful one. If you are looking for an email marketing agency that will transform your business, then take a look at Mutesix today.