Thanks to the internet, the way we do business will never be the same. Competition is fierce, and consumers and businesses are able to interact with each other in ways that were not possible just a short while ago.
Perhaps one of the most profound changes to come about has been the emergence of search engines, particularly Google. So many people today, when looking for a specific product or service, turn to Google and other search engines, such as Bing or Yahoo!, to help them find what it is they desire.
Naturally, businesses have recognized this as an incredible opportunity to gain exposure with clients, opening up the door to exciting growth. However, search engines have also recognized the tremendous power they hold, and they have turned search into big business.
AdWords, or Pay Per Click (PPC) advertising, is one of the primary ways in which search engines such as Google make money. Essentially, companies bid on the right to appear at the top of Google search results by offering a price they will pay for each click they receive on their ad. Search engines default to the highest bidder, receiving a small (or sometimes not so small) payment each time a searcher clicks on the ad.
This operates by keywords; you as a company must know which search terms are relevant for you, and how much they are worth to you, so that you can determine the right price and make an offer. Well-crafted bids can be very lucrative, whereas misplaced investment on irrelevant keywords, or over-investment, can be disastrous. Many companies try to go it alone, and they grossly underperform in search engine conversion.
As a result, countless businesses have popped up that are designed to help companies avoid making these mistakes and to leverage search engines into a powerful tool for generating new leads, sales and profits.
Every agency will promise you stunning results, but, not surprisingly, not everyone will be able to deliver on these promises. Proper AdWords management can be a huge boost to your business, so to make sure you’re getting the right help to make full use of this opportunity, we’ve compiled a list of the five best AdWords management agencies you can find. Each one offers something a bit different, but 99 Robots is the one we consider to offer a good balance of everything. Here are some details on each one of our choices:
What’s nice about 99 Robots is that it combines marketing and web development. When it comes to internet marketing, design and strategy are closely linked, although few too many people realize this. 99 Robots offers custom web design, and they also offer a whole host of WordPress plugins to help make your site run more effectively, efficiently and profitably.
99 Robots is a boutique firm that works to create a personalized marketing plan for your company. You won’t have to worry about being treated like a nobody, even if you are a small company. The people over at 99 Robots will soon become your family, and doing business with them will seem easy.
While 99 Robots has a heavy focus on AdWords and PPC management, they also offer a range of other digital marketing services, such as SEO, social media marketing and content marketing. This allows you to create a broad plan that can drive traffic to your site, improve conversion rates and increase profits.
Lastly, 99 Robots serves as a great resource. They keep an up-to-date and relevant blog that helps keep you apprised of the latest trends in the industry so that nothing takes you by surprise. It’s a nice added touch that helps set 99 Robots apart from other agencies.
SCUBE Marketing is good because its only focus is on AdWords management. If you are only interested in improving PPC performance, it might be a good idea to work with an agency like this, as they will be entirely dedicated to making this happen. However, if you are looking for a more comprehensive approach, this might not be the best option.
Furthermore, SCUBE Marketing is somewhat specialized. Most of their clients are in education and retail, and they stress their track record in these fields. SCUBE’s approach emphasizes metrics and analytics, so if you are someone who likes to see and make use of a lot of data, this is the AdWords agency for you.
#3—Tower 33 Digital Marketing
One of the most important things to know about marketing is that it requires a multi-leveled approach. When people come into contact with your product, they are all at different stages. Some are ready to make a purchase, some are just informing themselves of the different options and others are just curious consumers seeing what’s out there.
As such, for marketing to be successful, it’s important to tailor messages to find and connect with people on all different levels. This is very similar to the “Customer Journey” approach used by Tower 33 Digital Marketing. They make use of AdWords, SEO, social media and other forms of digital marketing to reach people at all different parts of the sales funnel and direct them to your company. They have a proven track record of improving traffic and conversion numbers.
However, they are based in San Diego, Calif., and many of their clients are from the Southwest United States. They do have national clients, but not nearly as many, suggesting they may be best for clients operating in the Southern California region.
CPC Strategy is what we call a heavyweight agency. They have over 250 clients, and many of them are national brands that are forces within their respective markets. In general, they work almost exclusively with clients in retail, but they have also been known to work with other consumer goods companies. Some of their most well-known clients include Sears, WWF, Clarks and Omaha Steaks.
You can expect the people at CPC Strategy to have a wide range of experience in many different types of marketing, but they have particular success in AdWords management. Additionally, because they are so big, they have lots of resources available to help you achieve your goals.
But all this experience and all these resources come with an extra cost. If you are only looking for an AdWords manager, the folks at CPC can certainly do the job, but there may be other agencies with a more focused PPC approach.
Also, because of their size, CPC might not be able to offer you the same level of personalization as other boutique firms, but they are certainly more than capable of delivering a quality AdWords management strategy, and they have ways of complementing this to help bring your business to new levels.
Another major player that is good for those looking for an agency with lots of resources and experience is Jumpfly. They have over 400 clients, mostly in retail and consumer goods. However, despite being so big, they still only focus on AdWords and PPC.
This is somewhat surprising, as agencies this big usually branch out into different areas of marketing. But it’s an indicator of success, as they’ve been able to build an impressive roster of clients while focusing on one aspect of online marketing and advertising.
Jumpfly works to help you find the best Adwords for both Google and Bing, and what’s nice is that they also offer a money back guarantee when you first get started. If you aren’t satisfied with them for any reason, you’re under no obligation to stay with them, but chances are you’ll find yourself being very happy with the work Jumpfly does for your company.
The upsurge of eCommerce and digital marketing has made proper AdWords management essential for any business operating online. However, this world can be confusing, and as such, it can be expensive. Finding a quality agency that will work to understand your needs and to craft a strategy that will succeed is of utmost importance.
And while there are lots of agencies out there, we find 99 Robots to be the best. It combines web development products with a range of digital marketing strategies, including AdWords management, to deliver a custom-made marketing strategy that will help make your business better. To take full advantage of what AdWords can do for your business, consider enlisting the services of 99 Robots today.