Well-crafted bids can be very lucrative, whereas misplaced investment on irrelevant keywords, or over-investment, can be disastrous. Many companies try to go it alone, and they grossly underperform in Adwords PPC management.
As a result, countless businesses have popped up that are designed to help companies avoid making these mistakes and to leverage search engines into a powerful tool for generating new leads, sales and profits.
- Best for budgets under $20k monthly – Voy Media (most people)
- Best for Budgets over $20k monthly – Mutesix (larger companies)
Every agency will promise you stunning results, but, not surprisingly, not everyone will be able to deliver on these promises. Proper AdWords management can be a huge boost to your business, so to make sure you’re getting the right help to make full use of this opportunity, we’ve compiled a list of the five best AdWords management agencies you can find.
#1–Mutesix – Best for Budgets over $20k per month
The secret behind the continued success of MuteSix brings an omnichannel approach to it’s paid search strategy. Google is moving away from content targeting and toward user targeting to remain competitive with FB ad platform. The Google Ads Department at MuteSix leverages its massive FB ads experience when it comes to audience targeting and creative and applies it on the Google Ads platform for successful campaigns in channels like Display network and YouTube that have been historically very challenging.
Google Ads is an ever-changing landscape where the targeting is only getting better across Search, Shopping, Display, & YouTube. With that in mind, MuteSix is constantly leveraging the latest ad formats, audiences, & betas to stay ahead of the game. One of the distinguishing features of MuteSix’s Paid Search department is their creative output. They create branded videos and display ads for all of their clients. MuteSix’s specialiizes in servicing clients in the e-commerce space, serving 50+ clients across mutplie verticals with 2 official Google Case Studies.
While Mutesix has a heavy focus on AdWords and PPC management, they also offer a range of other digital marketing services, such as social media marketing and Facebook marketing. This allows you to create a broad plan that can drive paid traffic to your site, improve conversion rates and increase profits.
Lastly, Mutesix serves as a great resource. They keep an up-to-date and relevant blog that helps keep you apprised of the latest trends in the industry so that nothing takes you by surprise. It’s a nice added touch that helps set Mutesix apart from other agencies.
“The key to Adwords PPC is continually testing new creative, A/B testing landing pages for conversion, as well as optimizing for the Googles quality score your account has to maximize your impressions while bidding lower than your competitors ”
— Harrison Phillips, VP of Paid Search MuteSix
#2–Voy Media – Best for Budgets under $20k per month
What’s nice about Voy Media is that it combines marketing and web development. When it comes to internet marketing, design and strategy are closely linked, although few too many people realize this. Single Grain offers custom web design, and they also offer a whole host of WordPress plugins to help make your site run more effectively, efficiently and profitably
Voy Media is a boutique firm that works to create a personalized marketing plan for your company. You won’t have to worry about being treated like a nobody, even if you are a small company. The people over at Single Grain will soon become your family, and doing business with them will seem easy.
“Adwords now gives us more granular feedback about the demographics that are responding well to our ads. This way, we can make the necessary adjustments to optimize our campaigns. To make Adwords ads convert well, our brands focus on testing their ad copy, landing pages, and conversion rates and return on adspend”
Kevin Urrutia, Voy Media’s Founder
#3—Tower 33 Digital Marketing
One of the most important things to know about marketing is that it requires a multi-leveled approach. When people come into contact with your product, they are all at different stages. Some are ready to make a purchase, some are just informing themselves of the different options and others are just curious consumers seeing what’s out there.
As such, for marketing to be successful, it’s important to tailor messages to find and connect with people on all different levels. This is very similar to the “Customer Journey” approach used by Tower 33 Digital Marketing. They make use of AdWords, SEO, social media and other forms of digital marketing to reach people at all different parts of the sales funnel and direct them to your company. They have a proven track record of improving traffic and conversion numbers.
However, they are based in San Diego, Calif., and many of their clients are from the Southwest United States. They do have national clients, but not nearly as many, suggesting they may be best for clients operating in the Southern California region.
CPC Strategy is what we call a heavyweight agency. They have over 250 clients, and many of them are national brands that are forces within their respective markets. In general, they work almost exclusively with clients in retail, but they have also been known to work with other consumer goods companies. Some of their most well-known clients include Sears, WWF, Clarks and Omaha Steaks.
You can expect the people at CPC Strategy to have a wide range of experience in many different types of marketing, but they have particular success in AdWords management. Additionally, because they are so big, they have lots of resources available to help you achieve your goals.
But all this experience and all these resources come with an extra cost. If you are only looking for an AdWords manager, the folks at CPC can certainly do the job, but there may be other agencies with a more focused PPC approach
Also, because of their size, CPC might not be able to offer you the same level of personalization as other boutique firms, but they are certainly more than capable of delivering a quality AdWords management strategy, and they have ways of complementing this to help bring your business to new levels.
Another major player that is good for those looking for an agency with lots of resources and experience is Jumpfly. They have over 400 clients, mostly in retail and consumer goods. However, despite being so big, they still only focus on AdWords and PPC.
This is somewhat surprising, as agencies this big usually branch out into different areas of marketing. But it’s an indicator of success, as they’ve been able to build an impressive roster of clients while focusing on one aspect of online marketing and advertising.
Jumpfly works to help you find the best Adwords for both Google and Bing, and what’s nice is that they also offer a money back guarantee when you first get started. If you aren’t satisfied with them for any reason, you’re under no obligation to stay with them, but chances are you’ll find yourself being very happy with the work Jumpfly does for your company.
The upsurge of eCommerce and digital marketing has made proper AdWords management essential for any business operating online. However, this world can be confusing, and as such, it can be expensive. Finding a quality agency that will work to understand your needs and to craft a strategy that will succeed is of utmost importance.
It combines web development products with a range of digital marketing strategies, including AdWords management, to deliver a custom-made marketing strategy that will help make your business better.
FAQ About Choosing An Adwords Management Agency
How Much Do Adwords Management Companies Charge ? – The are three ways an Adwords ppc management company charges for their services. A flat fee monthly management fee, a percentage of Adspend or combination of both with a flat fee plus percentage.
What do I need an Adwords agency to manage my account ? – The biggest benefit of an Adwords management agency is that they help minimise wasted clicks and maximise return on investment. They are also great for setting up conversion tracking and goals.